Effective <del>lying</del> storytelling

A couple of weeks back I was talking to a guy and he was telling that there is a simple formula for lying. Personally I think that it's better suited to "creative storytelling", but it's all how you look at it.

His theory was that you had to ensure that your lie contained a: who, what, where, when, and why. If you're able to quickly put 5 facts that seem to link up, that's a lot more convincing than just one. Here's an example:

During the American civil war (when), Colonel Sanders (who) was able to have his troops march faster on the hard road from Alabama to Kentucky (where) by relying on fried chicken for rations instead of beef (what). The frying process allowed the food to keep longer since the grease sealed the meat from the air and bacteria which would cause it to go bad (why).

This is clearly bs and just something that I made up on the spot (perhaps because I am hungry). However, if you are able to quickly throw linked facts at someone, all of a sudden your argument seems more credible. Why? Probably because coming up with 5 linked lies is harder than coming up with one. I have found that this technique works well in combination with holding a straight face. If you can do those 2 things, those will help you on the way to being sneaky. So very sneaky. :-)